![]() It’s designed to incentivize holders to engage in different activities with the aim of topping a dedicated leaderboard. Besides the obvious perks, such as unlocking access to Discord channels and brand discussions, the project is also a gamified mission with impressive payoffs. What Happened: Lacoste is reinvigorating its Web3-based members program once again, this time with the introduction of its new Undw3 card: a new NFT that will reward its holders with exclusive benefits. Lacoste amps up its Web3 community loyalty scheme Lacoste launched its Undw3 NFT program in June last year. ![]() The activation taps into the high brand affinity between the beauty label and Roblox players, with the “Fenty Beauty + Skin Experience” receiving 216,000 visits across its opening weekend (Friday, June 30 to Sunday, July 2) and a 92% approval rating, according to metaverse data company Geeiq. The Verdict: As with the majority of youthful beauty brands, Fenty Beauty is geared towards the Gen-Z demographic as its primary consumer base, which means needing to get to grips with their socialization methods and points of interest. The winning shade will be selected by Rihanna herself and rolled out for sale next year. Players can create their own version via a dedicated lab in the game. The limited-time experience is also being used to showcase three of its key products from the Fenty Beauty Line, including the label’s iconic Gloss Bomb. Running from June 30 to July 30, the pop-up includes scavenger hunts, mazes, and creative applications for players to engage in. What Happened: Rihanna-founded makeup label Fenty Beauty has launched its inaugural campaign on Roblox. ![]() Photo: Robloxįenty Beauty enters Roblox and invites players to co-create their own product Rihanna’s Fenty Beauty has launched a new incentivized pop-up in Roblox.
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